Tour de Force Platinum CRM & SFA Solution

Outlook® based Customer Relationship Management - Sales Force Automation


Marketing Campaign Management within Tour de Force

  • Manage all company campaigns along with individual mailing types

  • Create and maintain extensive prospects' mailing lists and selectively choose mailing lists for desired campaigns

  • Generate marketing lists based on POS data from business system integration data and easily import to Campaign Management module

  • Automated process for conversion of Campaign leads into Tour de Force Accounts/Contacts with the ability to quickly assign follow-up tasks to sales people

  • Manage and maintain both html and plain text emails within a campaign

  • View summary information for a Campaign that shows the key indicators of success for a specific campaign including the response rate (lead contacts processed vs. total contacts in mailing)

  • Extensive interface to Exchange to process campaign mailings and log the email within the Contact record in Tour de Force

  • Ability to send multi-part MIME emails

  • Ability to manage Do Not Send lists

 

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Tasks Task Profile