CRM & Sales Force Strategy
6 Reasons To Adopt a CRM Adopting Process What is CRM? What is Sales Force? What is ERP? CRM for Industries Enabling Tools for CRM Key Functional Areas of CRM CRM and Sales Force Goal Selecting the Best Solution Guarantee CRM Success
Customer Relationship Management is the strategy that defines how you and your organization will manage the life cycle of a customer relationship.
Set Reasonable and Achievable Expectations for your company.
Have a plan for Dealing with the Resistors to change.
Understand that adoption of a CRM/SFA strategy is a top down initiative, not a middle down initiative .
Understand that a successful CRM/SFA implementation will make your good sales people better and you bad sales people more visible .
Understand that adoption of CRM/SFA in an evolutionary process and not a revolutionary process .
Never stop TRAINING your team.